Cookies Policy

Who are ‘we’?

RNLI is The Royal National Lifeboat Institution, a charity registered in England and Wales (209603), and Scotland (SC037736). Registered Charity number 20003326 in the Republic of Ireland

RNLI Shop is a trading name of RNLI (Sales) Limited, a company registered in England and Wales at West Quay Road, Poole, Dorset, BH15 1HZ; Reg. Co. number 2202240

RNLI College Limited is a company registered in England and Wales at West Quay Road, Poole, Dorset, BH15 1HZ; Reg. Co. number 7705470 

What are ‘cookies’?

Cookies are text files that contain two pieces of information. A site name and a unique user ID. By user unique ID we are referring to your IP address. This is defined as personal data. Please see our Privacy and Security Policy to see how we handle your personal data.

When you visit our site and accept our cookies, they are downloaded onto your device. This ensures that future use of the site is quicker, easier and more personable.

What are these cookies used for?

We use cookies to:

  • avoid lengthy registration/personalisation of the site each time you visit;
  • recognise you when you login/visit and make it easier for you to access your account information;
  • estimate our audience size and patterns;
  • ensure that you are not asked to register twice;
  • control how often you see similar adverts;
  • track preferences so we can improve and update our websites;
  • track the progress and number of entries in some of our promotions and contests.

You don’t need cookies to navigate the site, although you may not be able to have a full customer experience.

What cookies do we use?

Cookie name Cookie type Does it hold personal data? What personal data does it hold? When does it expire?
_hjMinimizedPolls This cookie is set once a visitor minimises a feedback poll widget. Yes IP Address 1 Year
_hjDonePolls This cookie is a hotjar cookie and it is set once a visitor completes a poll using the feedback poll widget. Yes IP Address 1 Year
_hjIncludedInSample This session cookie is set to let hotjar know whether that visitor is included in the same which is used to generate heat maps and recordings etc. Yes IP Address Sessional
_ceir Crazy egg cookie that determines tracks whether a visitor has visited the site before. Yes IP Address 5 Years
_Utma Google Analytics- This defines a source. No N/A Sesssional
_utmb Calculates how long a visit takes by using a time stamp. Yes IP Address Sessional
_utmc Works with the cookie above to determine how long a visit takes. Yes IP Address 30 mins after session ended.
_utmt Tracks and logs events related to Google Analytics. No N/A Sessional
_utmz Keeps track of where the visitor originated from and what search engine was used. Yes IP Address 6 months
_dc-gtm_ Google Analytics ID. The cookies only appears on sites that integrate Google Analytics via Google Tag Manager. No N/A Sessional
_ga Google Analytics uses this cookie to distinguish users and has an expiration of X. This is responsible for ensuring session data reaches its correct destination. No N/A 2 years
_gat The cookie controls the number of requests received and made by Google Analytics cookies. No N/A After 10 minutes
_gid Google Analytics uses this cookie to distinguish between users and has an expiration of 24 hours. No N/A 24 hours
fr This is a third party Facebook cookie. This enables you to share pages to Facebook. See Facebook Privacy Policy. Yes Your Facebook details. This is liable on Facebook. 3 months
Guest_id The Twitter cookie appears on pages that use the button “Tweet”. See Twitters privacy policy. Yes Your twitter details. This is liable on Twitter. 2 years
Personalization_id Twitter uses this to enable a personal experience. See Twitters Privacy policy. Yes This is your Twitter information. See their Privacy Policy 2 Years
SC_ANALYTICS_GLOBAL_CC This is a single content management system cookie and identifies repeat visits from a single user. No N/A 10 Years
Cookie Banner This enables the cookie banner to show if the visitor has not seen the banner and will not show if the visitor has seen the banner. Yes IP Address 1 Year
DotomiUser These cookies are linked to advertising the brand or the products when you leave the site. Yes IP Address 1 Year
__RequestVerificationToken This is an anti-forgery. Yes IP Address Sessional

Do cookies make my devices less secure?

Cookies are specific to the server that creates them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web. The Cookies are only deployed on the site to make the experience better for you, along with collecting statistical data for the programs benefit. For example: How many visitors the site receives a week.

There is always a risk that a cookie can be hacked or forged, and we can assure you that we have taken all possible steps in our power to reduce the likelihood of someone being successful in doing so.

Do I have to provide consent?

Yes, you have the choice to accept cookies. This is done through an initial notice when you enter the site for the first time. You will be asked to accept the use of cookies on the banner. If you do not want to accept the use of cookies you have to go to your browser settings to change that setting.

Changing your browser settings is your opportunity to opt out. If you don’t alter your settings and continue to use our website then this will infer that you have consented to us using cookies.

How can I control the use of cookies?

You can change your browser settings through entering the menu tab and going through to your settings. This is different for ever browser. Therefore, please use the links below to determine which one works for you:

Share buttons and Third parties

Our websites may feature embedded share buttons, which enable you to share articles with your friends via social media. These sites may use cookies when you are also logged in to their service.

We do not control the dissemination of these cookies and you should check the relevant third party website for information about these.

Where can I find out more information?

You can find out more information about managing cookies on your devices at the following websites:

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